Most of us prefer to buy a saree at a retail shop or from a saree-wala, so that we can see for ourselves how it will look and feel when we drape it. While we cannot replicate that experience in an online store, it is our endeavour to portray as much details about the colour, texture and design of the saree as is possible through a visual display. Hence the role of the photographer and the team behind the photo-shoot is critical for the success of any online store.

Here’s a sneak peek into the photo-shoot of an online saree catalog for Parinita by Sourav Deb’s team.